![]() ![]() But with a little knowledge and a willingness to make a few adjustments, any practitioner can attract and retain younger patients. Relating to millennials might come more easily to Robins than it does to her older peers. Join Zocdoc Attract new patients and reduce your no-shows. If you’d like to speak with one of our specialists, call 87 for more information. ![]() If you’re already using Zocdoc and Sponsored Results is available in your market, head to your dashboard and start advertising by setting your daily budget and bid. Ready to start advertising on Zocdoc? We’re rolling out this feature gradually to ensure it’s successful in every market. With our dedicated ongoing support, you’ll always work with a dedicated account manager who knows your practice as well as you do. That’s why our specialists are here to help you approach Sponsored Results in a way that makes sense for your specialty, market and budget. Our experts are here to helpįinally, we know that many practices don’t have the luxury of full-time dedicated marketers. ![]() You can see your Sponsored Results performance dashboard at any time in your Zocdoc account. Related: How to Determine Your Daily Budget on Sponsored ResultsĪfter you activate Sponsored Results, you will be taken to your performance dashboard where you can keep track of your views, clicks, acquired appointments and spend. But you will never be charged more than the average daily budget you set and you can change this at any time. Zocdoc also understands that advertising budgets for medical practices can vary, so there’s no minimum to get started on Sponsored Results and you can customize your daily spend for what makes sense for your practice. An ideal budget will depend on a variety of factors, such as how much your practice values additional exposure on Zocdoc, practice size, total marketing and advertising budget, and the bid rate for your specialty and market. This ensures there’s no wasted spend and your return-on-investment is easy to measure. Sponsored Results charges on a cost-per-impression model, which means if you won’t be charged if your ad is never shown. One of the most challenging aspects of advertising for medical practices, is that it’s not always easy to measure the return-on-investment, but with Sponsored Results, you’ll only pay for results. ![]()
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